By Markus B. Hofer, Bernhard Ebel

ISBN-10: 3540346147

ISBN-13: 9783540346142

China is the world’s biggest energy quarter, reaching monetary development charges that exceed these of so much industrialized nations. during this publication practitioners of foreign businesses are provided worthwhile insights and classes from confirmed and winning managers, teachers and specialists. The booklet is split into 3 elements: "Opportunities and demanding situations in China", "Strategies for industry access and company luck" and "Practical Insights from China". It covers a number of themes resembling enterprise techniques, branding, pricing, marketplace learn, criminal constraints and winning company relatives.

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Companies that are already engaged in China can choose from the following alternatives: If the investment is already profitable or, if the break- After the Hype: Investment in China? 37 even point is expected in the near future, then the company should remain in China and – if the market and resource situations permit – evaluate a stronger commitment. This is the simple case. The situation gets complicated when the breakeven point is significantly further out of reach than it would be with alternative investments.

This may also explain why China investors, who pinch pennies at home, use long-term considerations as an excuse to burn money in China and, apparently, receive no pressure from the shareholder side to do otherwise. Another consequence of this behavior is the fact that capital tied up in China cannot be used profitably in other markets. 3 See Footnote. 1, p. 194f. After the Hype: Investment in China? 2 31 Why Is So Little Money Being Made in China? Ranking first are the revenues, which have turned out to be much lower than expected.

As Sherlock Holmes said to Dr. Watson before sending him on his first case: „Don’t develop theories before you know the facts”. That certainly applies when making a sober evaluation of what is happening in China. If anyone thinks that China’s boom is nothing more than belated modernization or the logical way down a longestablished road to development, they are limiting their options considerably. China functions according to its own set of rules – a „China code”. If The China Boom - What’s Left for Us?

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Business Success in China by Markus B. Hofer, Bernhard Ebel


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